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Online Events

Data & Analytics are central to the success of modern business

The role of the data and analytics leader as one of the major business change agents is more important than ever as businesses try to recover and capitalize on new business opportunities that have arisen as a result of disruption.

The use of data analytics can be used to reengineer how decisions are made in order to better business outcomes. As a result, a modern data and analytics strategy and operational model, as well as data literacy programs that meet the demands of all stakeholders, are required. 

Leaders in data and analytics must choose and invest in the data and analytics technologies and tactics that will help them achieve their digital goals.

It’s difficult to make the necessary changes. Our Data & Analytics Summits provide data and analytics leaders with the tools they need to succeed and implement a future-proof strategy that generates real business value.

The move to a more digital-first business model has set the stage for the data analytics industry to develop platforms, tools, and models that illustrate the commercial worth of data sets in business operations, customer experience, and strategic decision-making.

In light of this, Bragona is pleased to announce the Data Analytics for Enterprise Online Event, which will be held this year. The virtual event will be an open discussion forum where data analytics specialists from large corporations and small businesses can freely express their perspectives on how they are:

  • Improving huge data sources and sets collection, administration, and governance;
  • Creating and distributing actionable, high-quality data assets with the business with more efficiency;
  • To solve business challenges with data, the company must undergo a cultural revolution;
  • Advanced analytics and AI capabilities to handle complicated challenges with non-traditional data sources are being upgraded and upskilled.

In 2021, over 100 data and analytics leaders from around the world remotely joined us to learn how to develop and implement a data and analytics strategy that matches the ever-increasing needs of digital business. This year’s conference is promising to be even more widespread, as the world has rapidly moved online, and we will be happy to see there with us.

Innovations in CRM systems

Because of the increased competition and consumer expectations that come with an online, mobile-centered economy, business is moving faster and becoming more demanding by the minute. To meet these objectives, companies must manage a positive customer experience at every touchpoint, which necessitates a greater reliance on automation, artificial intelligence, big data, and analytics. CRM will have to boost its game as a result. In order to develop significant relationship intelligence, the CRM of the future will need to collect data from a variety of disparate but closely connected sources across time, such as social signals, communication frequency, omnichannel support, and customer analytics. CRM isn’t and can’t stand still. Here are five CRM developments that will help firms meet today’s market demands in the near future.

This 5-day event will introduce you to five important aspects of CRM systems.

  1. Automatic Workflow Adjustment Manual labor and inefficient business processes aren’t good for a growing company. CRM systems will begin autonomously altering workflows in the near future to improve efficiency. As AI technology learns the various ways in which a specific company and individual users engage with the software on a daily basis, it will begin to recommend various ways to improve the system.
  2. Chatbots and Conversational Interfaces CRM is becoming more than simply a back office tool for managing contacts. Web chat, phone, Amazon Alexa, and other backend channels related to a company’s CRM are examples of these. These discussions will be able to take place both visually and verbally.
  3. Automatic Data Entry and Next Best Action Prepare for a smoother automation process. CRM is embracing computing’s most basic function: automating monotonous chores so users may concentrate on more essential duties like strategizing and completing sales. CRM has a terrible image for requiring a lot of effort from users, which makes it difficult to implement. CRM organizations, on the other hand, are rapidly automating much of the repetitive work, making it easier to focus on the insights hidden in CRM data.
  4. Deep Personalization Forget about mail merging and basic segmentation. CRM developers are focusing on much more personalized customer experiences, to the point where landing pages are dynamically produced for each encounter and customers interact with brands rather than isolated departments inside a company. Customers will no longer be forced to wade through numerous displays and prompts, nor will they be shuffled around to multiple support personnel to receive what they need.
  5. IoT Integration CRM systems will also begin to connect much more tightly with signal inputs from wearables, automobiles, phones, and home gadgets in the near future, allowing for a more complete image of the client. CRM will collect this information and combine it into a dynamic, automatic, and actionable customer profile. CRMs and the organizations that utilize them are living in exciting times.

CRM for medium and large business

Companies working with any complex enterprise management system or planning to implement it, often have a need for automation of customer relationship management processes.

To implement this task, you can do it with the CRM module, which is already built into most complex systems. But its functionality is not always enough for the effective organization of sales and marketing. Therefore, several questions arise: do I need a separate CRM system, is it possible to get by with the purchase of a special CRM module with advanced functionality, or is it better to modify the complex system a little?

The consulting specialists will talk about which solution to choose at our upcoming webinar. Also, the webinar participants will receive recommendations on the preparation and implementation of CRM at medium and large enterprises, and will be able to see the passage of the business process of creating an order at the enterprise in the CRM module.

The event will be interesting for: commercial directors, heads of sales departments, service departments, general directors, marketing and development directors, heads of IT departments of medium and large enterprises.

In the webinar program:

  • How to choose and implement the right CRM for your goals and scope.
  • Organization of effective work of the sales department and other departments.
  • An end-to-end example of passing an application before creating an order. Demonstration.
  • Answers to participants’ questions.

Data Science for a Toolkit
for Customer Segmentation

Customer segmentation is a process for exploring and identifying opportunities in people’s anxieties, wants, needs, and behaviors.

The Toolkit for Customer Segmentation was created to assist financial service providers in identifying subsets of clients with similar requirements, interests, and priorities, and then designing and implementing strategies for them.

The toolkit explains how to use segmentation to better suit customers’ demands and enhance the overall customer experience. It assists practitioners in determining the scope of the segmentation, determining required roles and tasks, working with timelines, and planning and implementing budgets.

During this event we will discuss the ways to use such a tool effectively, as well as the opportunities that it discovers for businesses.

What you need to know to be a
server-side web developer

Back end web developer jobs are in high demand, and companies are looking to add a certified server-side developer to their team. The fact that a back-end specialist has a diverse set of abilities and knowledge allows them to maximize their potential in a variety of web development projects.

Let’s take a look at what back end development is all about before we get into what it takes to succeed as a professional. In simple terms, the back end of any application is the unseen component that controls all of the application’s internal elements. If the front end addresses “how does it look,” the back end, often known as server-side web development, addresses “how does it work.”

A back end developer works on the administrative side of the online application, as well as the system’s internal content and server-side technology like database, architecture, and software logic. If you want to be a skilled server-side developer, there are a few basic steps you can do to make your trip easier.

In this conference, we’ve outlined five components of server-side development that you must grasp in order to become a great server-side web developer: servers, databases, networks, queues, and frameworks.

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